Blackmagic Design Pushes Into Live Production: What 100G ST 2110, Cinematic Sports and Fairlight Live Mean for You

⏱ 4 min read

Blackmagic Design has never been shy about disrupting the broadcast and live production world, and a recent conversation with the company's Craig Heffernan at SVG Europe made it clear that the momentum isn't slowing. Three themes dominated: 100G ST 2110 networking, a cinematic approach to live sports production, and the growing role of Fairlight Live in professional audio workflows. If you work in live production — or you're simply watching where the industry is heading — here's what you need to know.

100G ST 2110: Why IP-Based Live Production Is Accelerating

ST 2110 has been the broadcast industry's preferred IP video transport standard for several years, but the move to 100 Gigabit infrastructure signals a step change in what's possible. Higher bandwidth means more uncompressed video streams, lower latency, and the ability to route broadcast-quality signals across a network without the limitations of traditional SDI infrastructure.

For broadcasters and live production companies, this is significant. Purpose-built facilities and outside broadcast trucks are increasingly being designed around IP from the ground up, and Blackmagic Design's expanding ecosystem — from ATEM switchers to DeckLink capture cards and converters available through mediaTITANS — is built to integrate into these environments. The ability to support ST 2110 at scale means productions that once required enormous hardware footprints can now be streamlined considerably.

Cinematic Sports: Bringing a Film Look to Live Events

One of the most interesting threads in Heffernan's discussion was the idea of cinematic sports production — applying techniques borrowed from narrative filmmaking to the world of live sport. Think wider apertures, more deliberate colour grading, and camera movement language that prioritises storytelling over the traditional locked-off, wide-and-safe approach.

This isn't purely aesthetic. As streaming platforms compete with traditional broadcasters for sports rights, the visual language of live sport is evolving. Audiences accustomed to the look of prestige drama are bringing those expectations to their sports viewing experience. Blackmagic's camera and colour ecosystem — including DaVinci Resolve's real-time grading capabilities — positions the company well to serve productions chasing that look.

For teams already using DaVinci Resolve Studio in post, the bridge between their grading workflow and live production colour management is narrowing. That's a compelling argument for standardising on a single ecosystem.

Fairlight Live: Professional Audio Gets Its Broadcast Moment

Fairlight has long been respected in post-production circles, but its expansion into live production audio is an important evolution. Fairlight Live brings the depth of a professional DAW-style audio environment to the demands of real-time broadcast — mixing, processing, and routing audio for live events with the kind of precision that previously required dedicated high-end consoles from other manufacturers.

For production houses that already run Fairlight inside DaVinci Resolve for post work, this represents a genuine opportunity to extend familiar tools into live workflows. The learning curve is shorter, the integration is tighter, and — particularly relevant for budget-conscious independent producers and smaller broadcasters — the cost-to-capability ratio is hard to match.

If your facility is exploring a Fairlight-based live audio setup, it's worth speaking to an authorised Blackmagic reseller about what hardware configuration suits your signal chain and room size.

What This Means If You're Buying Blackmagic

The direction Blackmagic is heading — deeper IP integration, cinematic live production, and unified audio workflows — reinforces the value of investing in their ecosystem rather than piecemeal solutions. Whether you're outfitting an outside broadcast vehicle, a fixed studio, or a university media lab (where education pricing and bulk purchasing can make a serious difference to your budget), building around a coherent platform pays off over time.

How do I buy Blackmagic Design products with genuine support? Purchase through an authorised Blackmagic Design reseller like mediaTITANS, so you get genuine product and a team that can help you configure the right solution.

The Bottom Line

Blackmagic Design's live production ambitions are real, and they're being backed by serious technical infrastructure. If you're planning a facility upgrade, evaluating your broadcast signal chain, or simply trying to understand where the industry is heading, now is a smart time to look at what the Blackmagic ecosystem can do for your operation. As an official Blackmagic Design authorised reseller, mediaTITANS is ready to help you configure the right solution. Browse the full range at mediaTITANS and get in touch with the team today.